Last fall, Tokyo-based Playco closed $100 million Series A round of funding co-led by Josh Buckley and Sequoia Capital Global Equities, with participation from Will Smith’s Dreamers VC.

Playco calls itself “the world’s first instant gaming company.” Its other titles include “EverWing” on Facebook, “Snake Squad” on Snap Games and the recently released “Trip Royale” on Line Messenger, launched in partnership with soccer star Keisuke Honda and his educational non-profit org NowDo. Over the years, “The Walking Dead” comic books and TV show have spawned multiple game titles, including the four-season episodic adventure game from Telltale/Skybound Games. “As we focus on bringing high-quality games to Facebook Gaming, we’re thrilled to work with Playco and AMC on ‘The Walking Dead’s’ newest title,” Jason Rubin, VP of play for Facebook Gaming, said in a statement. For the first quarter of 2021, Facebook averages 195 million DAUs in the U.S./Canada (and 1.9 billion worldwide). Undoubtedly, what also was a key consideration for AMC is Facebook’s huge base of daily active users. “’The Walking Dead Life’ is all about getting your friends in on the action, whether that involves you attacking their base, teaming up on a squad to raid others or setting up a tournament to see which of your friends reigns supreme,” Neuman added. He also pointed out that there’s no download required - and that players get alerts directly through Facebook Messenger about game activity.

AMC picked Facebook Gaming as the exclusive platform for “The Walking Dead Life” because it allowed the cabler “to create a game that’s incredibly social in nature,” according to Clayton Neuman, VP of games for AMC Networks.

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